Nike design advances the potential of the human body through a synergy of form, function and motion. Its obsession with Natural Motion persists and with each innovation the gap between product and body lessens.
For the occasion of Milano Design Week 2016, 10 progressive contemporary designers join Nike to explore Natural Motion though various mediums. Some works are conceptual — foreshadowing future technologies — and others practical. In many cases, materials unique to Nike, such as Flyknit, have been applied.
Design: RUFproject Sean Pearson, Nicolas D Robitaille, Sofia Villarreal, Andrea Patry