Nikelab @ DSMNY / RUF's new retail concept for Nike


From / World of Interiors: Dover Street Market New York’s Designers on the Spaces They Designed for the New York Megastore:

"...For the space, flanked by menswear from Junya Watanabe, Gitman Brothers and Stutterhiem, Nike aimed for multifunctionality. “Shelves will become tabletops. Table legs can be swapped out to be reused as shelves. Display units can be manipulated into various forms for a variety of product display options,” Kneller said. “Everything in the space will evolve to become something else when needed. Mixing everyday materials with innovative design techniques, a combination of raw materials such as plywood comes to interesting forms through 3-D printing. Innovative in the approach, simple in its materials, the Nike space with Dover Street Market NYC looks to the future potential of retail design....”

Sean Pearson