Nike Zoom City Arena Project / Nike + RUF + Atomic + Production Glue

“The regulation-size court incorporates a fully programmable LED screen to run content and interactive training programs. Consumers are invited to witness and work out with the best Nike athletes and Nike Master Trainers through virtual training programs and the signature move sequences of some of the best in the game.”

Check out the article on NBC sports here

and the piece in USA Today here

“It is what it is,” Briscoe said after the game when asked about the court conditions. “It was hard to focus because while you’re playing the court is (flashing electronically). It’s just weird, but at the same time it’s just fun. … At the end of the day it was a great court, and whoever came up with the idea, I can’t even explain it. It’s a crazy experience.” (from USA today)

Sean Pearson