"The project tells the brand identity so complex, structured but readable to anyone, at different levels. Through a multiple and emotional storytelling installation clearly expresses the profound nature of movement."
Architecture: Best Commercial Building > 1,000 Square Metres
Nike Football Training Centre in Soweto
Location: Johannesburg
Firm: RUFproject, Vancouver
Team: Sean Pearson and Andy Walker with Luyanda Mpahlwa
It’s enough of a challenge to design for social change; rarer still to accomplish such a thing with outstanding results. Yet in the moments of alignment between talent, determination and a client willing to take on the odds, the results make defeat seem like a distant memory. The Nike Football Training Centre in Soweto – commissioned by Nike and designed by RUFproject – is one such example, having been conceptualized and built within just eight months. While that alone is impressive, the fast-track agenda did not undermine the project’s integrity.
Read the full story in the print edition of our July/August 2012 issue