Coverage on the opening of the new and innovative NIKELAB CHI by Nike, Sneakernews, Highsnobiety, Timeout, Hypebeast, Kicksonfire, Social Life Chicago, Haute Tempered and Sneakers Addict
NIKELAB CHI / Nike
"The project tells the brand identity so complex, structured but readable to anyone, at different levels. Through a multiple and emotional storytelling installation clearly expresses the profound nature of movement."
Multi-Day sneaker convention in NYC. Some highlights of RUFproject's recent design work supporting this amazing event ... #AIRMAX
